Consutancy: Case Studies
| Case Study: Children’s Safety Education Foundation |
 |
Brief: Maximise opportunities to increase giving, using both on and off line marketing methods for a major national charity.
Method: Develop a new marketing strategy. Prepare and execute on and off line initiatives including a new nationally marketed lottery.
Conclusion: On and off line marketing methods stimulated growth in charitable donations. This will include a new ‘Respect’ campaign featuring England football stars. |
| Case Study: Bury Football Club |
 |
Brief: To develop and execute new marketing initiatives, leading the commercial team, including lottery, off line and online business initiatives.
Method: Interviewed all commercial team members, developed marketing strategy, implemented actions and motivated staff. The team included both on and off line managers.
Conclusion: First quarter results showed an increase in turnover. Internet marketing activity developed with a new database of over 4500 clients. |
| Case Study: Texaco Distributor Market (own brand) |
 |
Brief: To stimulate best sales practice within Texaco authorised distributors. To research the perceptions of Texaco held by their dealers also; to research existing business practice and offer consultancy to increase sales (with particular reference to new IT based solutions).
Method: To visit, in person, a selection of UK based clients. Clients received a one day mini-audit which was followed up by an outline report. Feedback was provided for Texaco on all client concerns and aspirations.
Conclusion: Texaco reported: clients gave positive feedback, welcoming the support. Texaco gained further understanding of their client’s business development issues. An increase in sales was noted from most of the clients which took part. |
|
|
