Research: Case Studies

Research Qualitative Research Quantitative Research Case Studies

Case Study: The Access Partnership Brief: To carry out a research project to review the stakeholder’s perceptions, the corporate values and branding of products in order to ascertain the future product requirements and realise the hidden potential of the company. Method: Through focus groups, hall tests and telephone interviews qualitative and quantifiable data was collected and assessed. Conclusion: Re-branding initiative including a change to charity status. The incorporation of increased IT and a comprehensive targeted sales and marketing plan was set in place. There was also an initiative focused on developing larger corporate sponsorship accounts. Case Study: FAMM / Chevron Brief: Define the current positioning of both the FAMM and ChevronTexaco brand identities using both qualitative and quantitative research methods. Method: Data collection through conducting pilot interviews, telephone interviews and a web survey, then offered, market analysis, segmentation analysis and brand identity analysis from results. Conclusion: Successfully completed the projects' which lead to the client affirming some previously held beliefs, whilst being made aware of data offering potentially new business opportunities. British Marine Federation Through cost effective solutions, Geoffrey Dixon has helped us to fully understand our audience and our exhibitors. The resulting data and valuable information have assisted us in shaping our business and guided us through difficult decisions. James Gower - Director of Marketing