Quantitative Research

Research which seeks to make measurements as distinct from qualitative research.
There are several ways to collect this data.

Fieldwork
	The live collection of primary data from external sources by means of surveys, observations and experiment.

Electronic Self-Completion Surveys
	Computer assisted personal interviewing of respondents by use of an electronic self-completion questionnaire. Since the data is entered directly into a computer, any interviewer influence or bias is avoided and analysis can be provided quickly.

Hall Tests
	Members of the target group are recruited off the street into a fixed location where they can be shown product samples.

Postal Research
	The collection of primary data using a self-completion questionnaire returned by post. (Often distributed as magazine inserts, though sometimes through on-street recruitment).

Telephone Research
	Telephone contact with a respondent, in order to obtain information using a structured survey.

Internet/e-mail Surveys
	The collection of primary data using a self-completion questionnaire delivered via the Internet/e-mail.

Mapping

Combining statistical techniques with qualitative research from focus groups and diagnostic research, we use quantitative market mapping to:

Identify areas of opportunity
Identify which products are conceptually closest to each other in order to better understand the likely consumer relationship with a publication
Determine the direction in which products need to move in order to grow
Develop an understanding of how consumers psychologically structure the market sector.